What do you think Andrew Carnegie would have said if you had asked him in the 1800s if there was a steel industry? Somehow I can’t imagine him saying that it was non-existent. I can almost hear him say ‘it’s growing and it’s going to transform many industries throughout America and the world.’
One of the commonest questions about the fashion industry in Ghana is ( you guessed right):
Is there a fashion industry in Ghana?
I guess people ask because they can see many many areas that need to be improved in the industry. Like our primary school teachers, they mark our scripts and write in red ‘can do better’ sometimes even drawing an akokɔti 🙂
So why and how did such an industry attract a man as brilliant as Ob Abenser? I guess like Andrew Carnegie, he sees how this industry can impact the country and continent.
Ob, who describes himself as a documentary filmmaker and blogger holds a B.A. Sociology from the University of Ghana, Legon.
In an interview he says he had gotten tired of the complaints about the negative narrative on Africa by the western media. ‘If you won’t do anything about it, shut up’.
So he did 2 things. He established a full house media production outfit, Excelsis which has gone on to work with clients like Vodafone, KACE- AITI, Google Ghana, The African Regent Hotel, etc. This would enable him tell the African story the African way.
Then he founded Auntie Oboshie ( then FashionistaGH). He had noticed that there was a vacuum. The most popular stories (apart from the ones on disease and wars) on Africa were on politics and sports and he had noticed there was some brilliance being displayed on the Ghanaian fashion scene. He wanted it highlighted and documented.
Ob and his team have organised several shopping festivals, lecture series and business soirées, all with a focus on Ghanaian fashion. In 2013, he was named an Innovation Hero by Google and the Ministry of Trade and Industry for his outstanding contribution in using the internet in innovative ways to improve society.
In 2014 he was named Social Media Contributor of the Year at the Fashion Icon Awards.
But Ob’s greatest award is undoubtedly the respect he has won throughout the Ghanaian fashion industry. Almost every fashion house in Ghana has an Ob story to tell.
This Sunday, 24th April, 2016, AuntieOboshie presents a showcase of Ghanaian fashion from the 60s till now. The event will be held at the Accra International Conference Centre from 1- 9 pm. It’s free to enter.
Come. Come for 2 reasons.
1. To support Ob and his solid team
2. Come and see for yourself what Ob saw in 2011 – the strides being made in Ghanaian fashion.
#WEARGhana and several other leading fashion brands are bringing their A game and it promises to be an exciting event.
We salute you today Ob and we celebrate your contribution towards making Ghanaian fashion globally relevant. Ayekoooo!!!!
#AuntieOboshiePresents #HearUsRoar #CelebratingGhanaianGreatness
Story and phito credit: Awuraa Abena Agyeman of Wear Ghana.